Marketing has evolved a lot in recent years and people are coming up with advanced and creative ways to promote brands. One of these ways is voice cloning. Marketers are using clone voice to make videos by using Artificial Intelligence. This technology helps companies save time and energy that otherwise would be spent on speaking again and again in the videos.
Although it is becoming a norm, not many people are aware of how to make this technology work. So, in this article, I am going to discuss how you can create clone voice for marketing videos. Let’s start.
Understanding AI Voice Cloning
AI Voice cloning is the process of using Artificial Intelligence in order to clone or duplicate, the voice of a real person. It uses deep learning algorithms to analyze and replicate a person’s speech patterns, tone, and cadence. The process involves training an AI model with voice samples. It enables it to generate new speech that mimics the original speaker. Once the voice is cloned, users can input text, and the AI will generate audio in the same voice.
The primary advantage of this technology is its ability to maintain a consistent brand voice across different marketing materials. Whether it’s an advertisement video or social media post, AI-generated voices provide a consistent brand voice to engage the audience.
How Does Using AI Voice Cloning in Marketing Benefit People?
Marketing campaigns require engaging and persuasive storytelling. A brand voice plays a crucial role in shaping the audience’s perception. AI-generated voices offer several benefits that make them an attractive option for content creators and businesses. I’ve discussed some of them below:
Scalability:
AI-generated voices can be used to create unlimited audio content without the need for re-recording. This is particularly beneficial for brands producing high volumes of video content. With this technology, companies do not have to use voice artists again and again. They can simply use the tech and get the voiceovers anytime and anywhere they want to.
Cost-Effectiveness:
Hiring voice actors for each campaign can be expensive. AI voice cloning provides a budget-friendly alternative without compromising quality. It is true that some of the tools and software solutions being used in this process require premium subscriptions. However, these subscriptions aren’t as expensive as paying the real actors.
Customization:
AI-generated voices are highly customizable. You can change their tone, pitch, speed, etc., in any way you require. This customizability helps companies create voices for different types of videos.
Multilingual Support:
Businesses expanding into global markets can use AI voice cloning to generate voiceovers in multiple languages. It’s just like hiring a voiceover actor from another country. It means that your company can now create content for multilingual audiences and expand its reach without having to put a lot of effort.
Time Efficiency:
Another benefit that companies are getting from this technology is time efficiency. When you use a real voice actor to record a video, they can make errors and have to record again and again. Such things take a lot of time. On the other hand, this tech can create voices instantly without making errors to save your time and energy.
How to Create a Voice Clone with AI?
Creating a voice clone with the help of Artificial Intelligence is pretty easy. I’ve discussed more details about it below:
1 – Pick a Tool for AI Voice Cloning:
The first step that you have to go through while creating an ai voice cloning is to pick a tool. There are dozens of tools available in the market that can create very high-quality videos for you. Most of them provide very useful features that make creating voice clones convenient. While picking a tool, you need to focus on the following points:
- The tool should create accurate and high-quality voice clones.
- It should have a user-friendly interface so that you can create voices without putting a lot of effort.
- Check and make sure it has different customization options.
- The pricing plans should be under your budget.
- It should have strong and advanced security protocols.
2 – Collecting Voice Samples
To create an accurate clone, the AI requires a sample of the original voice. This can be a pre-recorded audio file or a live recording of the target speaker. The more diverse the voice samples, the better results you will get. So, pick a voice actor and have them record a voice sample.
3 – Generating the Cloned Voice
Now, the tool is going to do the rest of the job. It will use its advanced AI algorithms in order to record and analyze the voice sample you’ve provided. After that, you can simply input a text that you want to clone voice to speak and the tool will do it for you.
4 – Add the Voiceovers in the Marketing Videos:
Now that you are able to make clone voices easily, you can add them to your marketing videos to enhance their quality. You can create your videos with a video creator app or record them on your own. Also, the way you want to add these voiceovers is completely up to you. However, the following tips can help you do it the right way:
- Make sure that the tone of the voice matches the intent of the video content.
- Sync the audio with the visuals perfectly.
- Modify the audio in case it does not fit with the video.
- Take feedback from people to see if the video with the cloned voice is engaging or not and make adjustments accordingly.
Pros and Cons of Using AI Clone Voice for Marketing Videos:
I’ve mentioned these pros and cons below:
Pros:
- It is cheap and time-saving.
- You can create voices in multiple languages.
- You can create as many voiceovers as you need.
- The voices are pretty customizable.
Cons:
- It lacks natural emotions.
- The creativity is limited with it.
- You will have to be dependent on the technology.
Conclusion:
The AI voice cloning technology is changing the way people make marketing videos. It has made creating voiceovers a lot cheaper and easier. Marketers can now make as many voiceovers as they need to fulfill their marketing requirements. Creating these clone voices is a very easy process.
You simply need to find the right tool and then give a voice sample to it. The tool will analyze the voice and memorize it. Then, it will start creating voices according to the text you provide it. It is a very efficient way but it lacks emotion and creativity.
Frequently Asked Questions (FAQs):
What is voice cloning in AI?
Voice cloning in AI means replicating a real person’s voice by using Artificial Intelligence. In this process, you provide a tool with a sample audio. It then analyzes the voice and starts creating digital clones of this voice according to the text you provide it.
Is AI voice cloning legal?
Yes. AI voice cloning is legal. However, you may require the permission of the person whose voice you’re cloning. Also, using the voice for fraud or blackmailing would be considered illegal.
Can I perform AI voice cloning online free?
There might be some tools and software that allow you to create voice clones for free. You can utilize such options to create clones without spending money.
What is required for voice cloning?
For voice cloning, you first need a voice cloning tool. Then, you will require a voice sample and a sample text that the cloned voice will speak.
